Our team has just spent 3 days walking the stands at the World Travel Market 2010 in the Exel centre in London. Over that time we managed to talk the the tourist boards or marketing folk of almost every country represented about how they could use Panoramic Earth to promote their regions. On the whole the response has ranged from interested to very positive, so hopefully during 2011 we will be announcing a series of partnership arrangements to promote various destinations.
The WTM is massive, with thousands of exhibitors from all sectors of the travel industry. Walking round the stands and networking for 8 hours a day has had a toll, both on legs and voices, but has been very worthwhile, and fascinating to see how the different countries and regions represent themselves at the fair. Naturally, the largest parties seemed to be held on stands from Latin America or the Caribbean.