Wednesday, June 18, 2008

10,000 Search Terms and the Google Dance

Web life is full of surprises, and none so more unpleasant as a sudden and unexplained dramatic drop in web traffic to a site. About a week ago, we saw a 90% drop in traffic from Google searches coming to Panoramic Earth (see Google traffic graph above). This was unexpected and caused quite a stir. Had we inadvertently broken a new rule and so been penalized? Had Google changing it's algorithm, thus changing the rules? One thing that was obvious from the flurry of related postings to various forums was that we were not alone.

And a week later, again for no apparent reason, things returned to normal. They say a week is a long time in politics - well it sure is a long time on the net when this kind of thing happens.

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