Virgin Promises to Change Face of Banking

Using a stunning 270° video panoramic projection on Senate House in Central London, Virgin used a 3-minute light and sound extravaganza to launch Virgin Money, the new bank run by Virgin.

Viral video by ebuzzing

Richard Branson, who launched the event, told the BBC: "People are suspicious of banks and they have good reason to be after the last few years. “The Virgin brand is well trusted and has always offered good products in a range of different businesses..We think we can come in and shake up the industry."

The 3D extravaganza used the backdrop of Senate House to maximum effect, providing all those present with a fully immersive experience, which you can get a taste of on this video here.